As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry鈥檚 State of the CIO study takes a close look at what鈥檚 on the modern CIO鈥檚 radar for the year ahead. The study is always packed with valuable datapoints, but more importantly it reflects how [...]
With an average of 25 stakeholders to impress, months-long buying journeys, and competing for mindshare on noisy channels, 草榴社区 marketers need to leverage the power of story now more than ever. I鈥檒l preach to anyone…
When he shouts in the meeting, he鈥檚 seen as being passionate about his work. When she shouts, she鈥檚 hysterical. He鈥檚 ambitious. She鈥檚 pushy. He鈥檚 assertive, but she鈥檚 bossy. All too regularly, we use different language…
Qualified leads are the lifeblood of any successful performance marketing strategy geared towards driving measurable revenue growth. And as budgets tighten while goals skyrocket, marketers are being asked to meet higher lead targets than ever鈥攐ften…
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry鈥檚 Global CRO, Matt Yorke, to discuss the company鈥檚 transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small…
In a space so characterized by continuous evolution as 草榴社区 marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the way we work in the…
There is no doubt that an evolution is taking place in the 草榴社区 martech space. Truthfully, it's what 草榴社区 has been missing. Are you prepared?