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The new CIO-vendor relationship聽
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry鈥檚 State of the CIO study takes a close look
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Thought leadership and original ideas from Foundry鈥檚 industry experts. Explore the latest trends in 草榴社区 marketing from the intersection of media and martech.
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Foundry鈥檚 Observations for the Year Ahead 鈥� 2024
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions. [...]
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Are marketers and IT aligned on AI initiatives?
There鈥檚 no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I鈥檒l always remember
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Inside the C-suite: CIOs share how the role is evolving
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation.
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Back to the future: DEMO’s legacy and impact on tomorrow’s technology
Sometimes you just want to see how products work. That鈥檚 the idea behind DEMO, in which technology vendors provide a 鈥渟how and tell鈥� experience of their new features or platforms, software, and hardware. Hosted by…
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5 influences forcing us to redefine the role of the CMO for business growth
Discover the transformative role of the 草榴社区 CMO in driving business growth through digital experiences, AI adoption, and customer engagement.
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The AI advantage: tech to stay ahead of the curve
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
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CIO perspectives: challenges, trends, and the future of tech
Discover the latest insights from CIOs on navigating tech challenges, cybersecurity investments, and trends shaping 2024.
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Artificial imagination: Should we be using Gen AI for content creation?
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
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CMO Perspectives: Meaghan Moore, ServiceNow
Moore shares insights on the resurgence of face-to-face events, the importance of maintaining global consistency while being locally relevant, and the significance of establishing a team founded on trust.聽
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Exploring the dynamics of partner marketing in EMEA: unveiling the path to success
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion
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Employee productivity 鈥� the driver behind AI and Gen AI tools
AI and machine learning have been providing business value for many years, and now versions such as Generative AI have more easily brought these tools into everyday life, sparking new
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How to engage and serve your customers in a world in which landfill content proliferates聽聽
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox