Cloud investment continues to grow, but reaching and influencing cloud buyers is increasingly complex. Today鈥檚 cloud purchase process involves an average of 37 stakeholders across IT and lines of business, with different decision-makers shaping each stage of the journey.
Click on the image below to view the full infographic and discover:
- Who influences each stage of the cloud purchase process
- Where vendors can make an impact
- How buyers educate themselves
- How AI is changing technology purchasing
- What growing cloud investment means for marketers
