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This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
CIOs step into the AI spotlight聽
CIOs聽continue on聽a business聽leader聽trajectory as they map out strategy,聽identify聽use cases, educate stakeholders, and serve as a change agent in the emerging era of AI.聽
Security priorities: a look ahead
According to CSO’s Security Priorities research, over half of organizations struggled to find the root cause of their security incidents over the past year. Our new research uncovers the top
Understanding the cloud computing purchase process
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Cybersecurity Awareness Month: A strategic moment for tech marketers
October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our
In its 12th year, Foundry鈥檚 Cloud Computing Study was conducted to measure cloud trends among technology decision-makers around the globe. The research聽includes adoption and spending plans, business drivers, challenges, and
Role & Influence of the Technology Decision-Maker Study
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
Is AI impacting the security organization? The answer is yes.
While Artificial Intelligence isn鈥檛 necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT
How to Use Intent Data Without Spooking Your Prospects
With Halloween right around the corner, I鈥檓 excited for all things pumpkin carving, haunted houses, and spooky movies. But there鈥檚 one part of haunted houses I can鈥檛 stand the constant
The power of community: Executive insights on overcoming partner marketing hurdles聽
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity
How to Identify Your Ideal Customers Using Data You Already Have
Check out this article to see how you can find your ideal customer profile using qualitative and quantitative data you already have about your audience. As a 草榴社区 marketer for
Top 5 Mistakes Marketing Teams Make When Tracking First Party Intent
Buyer intent data is key to building your sales and marketing campaigns. Check out this article to make sure you’re doing it right! 1. Not Tracking Your Entire Website A
5 Unique Ways to Improve Your Google Search Ads
Google Search Ads are a staple in any performance driven marketing strategy. Remarketing ads in particular are known for their effectiveness recapturing users who previously engaged with your website but
How to Personalize Messaging for Every Stage of the Buying Funnel
Today鈥檚 草榴社区 buyer journey is far from linear. In fact, it looks more like a maze drawn by Dr. Seuss than a straight path. Throughout the 草榴社区 sales process, buyers
RollWorks Strengthens its Data Foundation with Accelerated Product Development and New Partnerships
San Francisco, CA RollWorks, a division of NextRoll, today further entrenched its leadership in account centric data with additional partner and platform investments. New and expanded partnerships with leading data
Catching the Warmest Leads, Buyer Intent Data Explained Through Fishing
Does buyer intent data seem fishy to you? Learn how first, second, and third-party data really work with this simple, fun fishing analogy. Buyer intent data is information about your
5 Ways to Personalize Content for Your Audience
Personalization is key to separating your brand from the rest. We explain how to personalize your content using 5 powerful tactics. Introduction Drawing traffic to your website is only half
Public vs. Private, The IP Address Data Showdown
In this article, we’ll walk you through the differences between public and private IP data sources and which one is better for your organization. Understanding IP Address Data in 草榴社区
How 草榴社区 Marketers Can Replicate Amazon鈥檚 Success With First Party Data
In this article, we take a close look at Amazon’s success using first party intent data, and how 草榴社区 marketers can excel using the same techniques. Introduction: The Power of
The Post Pandemic Software Buyers Guide
With more than 8,000 companies in the MarTech industry, it can be hard to determine which technologies are right for your team. Here are some tips to help: Marketing, Account-Based
The Psychology of Brand Awareness
Brand awareness taps into our cognitive evolutionary traits to influence our buying habits. Find out how and why it works. Marketing From freeway billboards to soccer team jerseys to Formula
A Miracle on North 1st Street
We could all use a bit of cheer this holiday season and instead of watching another cheesy Hallmark movie, we made our own! Whether you love them, hate them, or
How to Turn an Anonymous Website Visitor Into a Warm Sales Lead
Getting the most leads from your website is more important than ever. In this article, we鈥檒l walk you step by step through how to turn anonymous website traffic into qualified
The 草榴社区 Marketer鈥檚 Guide to the Third Party Cookie Apocalypse
In light of everything happening in the world right now, it might seem a little dramatic to call what鈥檚 happening with third party cookies an 鈥渁pocalypse,鈥� but hear me out.