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CIO’s 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a new tech landscape. Over the past 20 years this
2021 State of the CIO
CIO’s 20th annual State of the CIO research aims to better understand how the role of the CIO continues to evolve in today’s business climate and helps define the CIO
2020 in Review, Looking Back on the Year That Reshaped ABM
2020 was a transformative year for marketing. With the loss of in person events, the decline of third party cookies, and sudden shifts in buyer behavior, account based marketing underwent
According to Network World’s 2020 State of the Network research, 59% of IT decision-makers say that their organization’s data center is undergoing change with the replacement of older technologies for
The 2020 IDG Security Priorities executive summary provides insight into how the impact of the COVID-19 pandemic is altering organizations’ security strategies moving forward, the security solutions and technologies that
2020 Security Priorities Study
IDG’s fourth annual Security Priorities study aims to gain a better understanding of the various security projects organizations are focused on now and in the coming year. This year’s research
4 Email Marketing Tricks from INBOUND
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND conference and had so many takeaways from the
Socially Distanced but Highly Connected: Consumers Invest in Tech [Infographic]
Spending on consumer technology has soared amidst the global pandemic, so it’s no surprise that while individuals remain socially distanced, the use of technology allows strong connections to remain intact.
Based on CSO’s Pandemic Impact Survey fielded in March right when the affects of COVID-19 started to be felt, 61% of security leaders expressed greater concern about attacks targeting work
2020 Role & Influence of the Technology Decision-Maker Study
While technology innovation has constantly been imperative to the growth of organizations and society overall, there is an entirely new importance on technology in 2020. It is the fuel that
6 Months In: How IT Leaders are Responding to the Pandemic [Infographic]
It has been more than 6 months since the COVID-19 pandemic changed our society – whether that be how organizations conduct business, how children attend school, or how employees work.
Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social
8 Best Practices to Boost SEO Performance
The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field
Efforts Focused on Digital Transformation to Overcome Impact of Pandemic
In our second study gauging technology executives’ focus and perspective in the era of COVID-19, we may be seeing a glimmer of hope that technology’s value is being realized and
CIO Pandemic Business Impact Survey, 2020
Since the pandemic began in March, mindsets on when “back to normal” life will occur have changed. Previously it was by the summer, then by the fall, and now we’re
Foundry collaborated with Lenovo to create ‘Late Night I.T’, an innovative talk show that has garnered over 195+ page views. The show delves into the profound impact of smart information
Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal
IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.
How Does Your Content Marketing Strategy Measure Up? [Infographic]
Looking for a way to benchmark your content marketing strategy against your peers? This infographic, based on the Tech Content Marketing 2020: Benchmarks, Budgets and Trends research, will help you
IDG Acquires Triblio: Here’s Why it Matters
Today, IDG announced that it has acquired Triblio, a Reston, Virginia-headquartered developer of a SaaS platform for account-based marketing (ABM). Obviously, we’re delighted and we think that this is an
2020 Cloud Computing Study
As organizations continue to realize benefits from cloud computing, there is no question that cloud tools and solutions are here to stay. IDG’s 2020 Cloud Computing research measures cloud computing
Explore the Elements of the Tech Purchase Process The rules of the road to navigate the tech buyer’s journey are evolving, so we have created a guide to help you
IT Leaders’ Response to the COVID-19 Pandemic [Infographic]
Starting out 2020, technology initiatives were filled with promise. More than half, 59%, of IT leaders expected their IT budgets to increase over the next 12 months while only 7%
How are IT Leaders Responding to the Pandemic?
Through CIO’s IT leadership focused research – State of the CIO and CIO Tech Poll: Tech Priorities – we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging
3 Quick Ways to Transition Your Physical Event Efforts to Virtual
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting people set up in their new work from
A 3 step guide to 1:1 account-based marketing
The way we see it, there are three basic models for account-based marketing: 1:1, 1:FEW, and 1:MANY. Of the three models, 1:1 ABM is probably the most obvious. It’s the hyper-targeted, whale-hunting