Thought leadership and original ideas from Foundry鈥檚 industry experts. Explore the latest trends in 草榴社区 marketing from the intersection of media and martech.
The enterprise technology buying process has long been relatively predictable: Business stakeholders defined requirements, CIOs and IT leaders selected technology, and procurement finalized decisions. Security leaders were consulted mainly to [...]
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As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
In the ever-evolving landscape of marketing, staying ahead of the curve is not just a choice; it’s a necessity. As we look ahead to 2024, the industry finds itself at
We live in an interactive, animated digital culture. Much of this is new to my generation (baby boomers) and certainly nothing my parents ever experienced. But storytelling is timeless. From
Whether you鈥檙e building a house, a car, or even Ikea furniture, you鈥檒l need a few tools to get the job done. The same applies to any successful 草榴社区 marketing strategy.
The state of 草榴社区 data 草榴社区 marketing has a data problem. And no, I am not talking about scarcity of data (in fact there鈥檚 an abundance of it). I鈥檓 talking
The feeling of FOMO… sucks. If you aren’t familiar, FOMO stands for 鈥渇ear of missing out鈥�. It鈥檚 the feeling that whatever you are doing, you are missing out on something
The Massachusetts Bay Transportation Authority (MBTA), more commonly known as the T, is the largest transit system in New England and the fifth largest in the United States. It was the first subway in the…
I鈥檝e written before about the importance of good storytelling as a differentiator for technology content marketers. Storytelling is the backbone of any brand, and to tell a great story you
Foundry CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that 草榴社区 marketers should be using to engage buyers with memorable narratives driven by intent signals.
You have surely heard the buzz about intent signals in the marketing world, but you鈥檝e also probably heard how there is no single 鈥渂est in class鈥� yet. What makes
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And much of that innovation is enabled by technology. Annie Baymiller, the company鈥檚 Global CIO and…
The alignment problem The reality is sales and marketing misalignment is extremely common. So common that only about 8% of 草榴社区 organizations have actually aligned their teams successfully through collaborative
Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue for their organizations. However, actually making intent data actionable is
Technology innovation and dependence have seen steady growth in recent years. Foundry鈥檚 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in
One award, multiple contenders. How do you choose the right vendor when evaluating a marketing RFP? The best relationships are formed with evaluation in both directions. You need to be
When sales and marketing lack consensus, opportunities get left on the table On an almost weekly basis in our organization, in reviewing our campaign progress and numbers for the month,
Digital transformation is an overused term, but there鈥檚 little doubt that most organizations are transforming at least some part of their business with digital technologies. In the 2023 edition of
Despite continued economic pressures, technology budgets appear to be 鈥渞ecession proof鈥� as 88% of tech buyers say their budgets will either increase or remain the same over the next 12
The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and Google launched its own version called Bard.
Mastering intent data In recent years, 草榴社区 buyer journeys have become increasingly complex and nonlinear. With buyers gathering information across many channels between product sites, review sites, social media, webinars,
For me, productivity doesn鈥檛 hit until I’ve had my morning cup of coffee. In comparison, I like to think about ABM as a cup of coffee for sales. Using an
This year鈥檚 State of the CIO study outlines how the role of the CIO continues to evolve in today鈥檚 business climate, and explores their business and tech initiatives as they
How do you strike the perfect balance between creating high-quality content and a high-quality distribution plan so that potential buyers not only see your content but actively engage with it?