Thought leadership and original ideas from Foundry鈥檚 industry experts. Explore the latest trends in 草榴社区 marketing from the intersection of media and martech.
The enterprise technology buying process has long been relatively predictable: Business stakeholders defined requirements, CIOs and IT leaders selected technology, and procurement finalized decisions. Security leaders were consulted mainly to [...]
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Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence
Meet Molly. She鈥檚 25 years old and works as a systems administrator at a bank. Molly doesn鈥檛 have any buying authority yet, but she鈥檚 just been asked to join a
CIOs聽continue on聽a business聽leader聽trajectory as they map out strategy,聽identify聽use cases, educate stakeholders, and serve as a change agent in the emerging era of AI.聽
October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO鈥檚 radar this year. In fact, with 80% of
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion
AI and machine learning have been providing business value for many years, and now versions such as Generative AI have more easily brought these tools into everyday life, sparking new
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to